As EXP Elite, we know how to create great experiences with a blend of elements that go into all successful Experiential Marketing campaigns – venue or location, a theme, gifts, […]
The Importance of T.R.U.S.T. When Touring as a Couple
I can hardly believe that this week, five years ago, T and I were getting married on a cruise ship in my hometown of Miami in front of 40 friends […]
What the Holidays Mean to EXPs
The holiday season means one thing for EXPs, the opportunity to maximize income executing events before the slow season kicks in. You need to know what’s in demand this time […]
Having an Attitude of Gratitude This Holiday Season
With Thanksgiving approaching, as EXPs, we are in hustle-mode to book our holiday programs and to work every possible event before the slow season arrives. In our busyness, we can […]
Oh No! Am I on the Industry Blacklist?
I have heard many Experiential Marketing agencies and field staff refer to an industry-wide blacklist. For those of you who don’t know what a blacklist is, it’s a document shared […]
How to Keep Team Morale High as an EXP Manager
In-market, tour, and regional managers; and team leads, if you’ve been in the field for a length of time you know keeping morale high and your team committed to an […]
Should I Date and Marry an EXP? (with Video!)
I did! Couples can have an advantage in the field of Experiential Marketing. This is especially true for touring EXPs, as it is for many careers that involve travel. There […]
Budgeting for Slow Times in Experiential Marketing
Whether you are executing events on tour or in your local area, keeping your income steady during slow periods can be challenging. As I explained in You Do What? EXP […]
Know Your Worth as an Experiential Marketing Professional (EXP)
As a brand ambassador, manager, or trained product specialist, it is important that you know your worth and understand that you may have to take less compensation in order to […]
Resume Tips for Success
If you are new to the Experiential Marketing industry, I have created the go to guide which will assist in getting your resume in front of staffing and account coordinators. […]