Whether you are working as a brand ambassador, a team lead, a demo representative, or a manager, chances are you will be required to complete an event recap. For those of you who are unfamiliar with the term, an event recap is a first-hand look and summary of the event that you executed. Event recaps can be long or short in nature and may require you to include details such as:
- The number of consumer interactions;
- The number of consumers at the event;
- Relevant event details (weather, onsite contact information, footprint location, time of the event, etc.);
- consumer quotes;
- Positive and negative feedback;
- Ways in which the event can be improved in the future.
While these are just a few of the details many event recaps require, as an EXP it is important that you take the time to ask your account or staffing manager prior to an event if an event recap is required and how you should complete it. Often, agencies have an online portal that you will need to access in order to fill out all necessary information; other times, a simple Google form may be sent over for you to complete. Ensuring that you capture enough clear event photos (my rule is no less than five) is also important.
Your compensation can be delayed or withheld if you fail to complete any required event recaps or upload any required photos. So take your time after an event and commit to completing your event recap so your account or staffing manager can review and submit it to the client. And make sure you check both the spelling and the grammar on your recaps as well. Prior to committing to any event, make sure you are aware of what will be required, such as deadlines for submitting post-event information or downloading any required portal or link information.
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